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What is Cognitive Dissonance
Cognitive Dissonance Theory was developed by a researcher named Leon Festinger in the 1950s. Cognitive dissonance occurs when someone s beliefs are different from their actions. Cognitive dissonance leads to discomfort and, in theory, to change in beliefs and/or behavior. The Principle of Cognitive Consistency states that individuals are sensitive to cognitive dissonance. The level of cognitive dissonance is based on how strongly beliefs are held. There are a few ways to alleviate cognitive dissonance including changing the behavior, changing the belief, or changing both. In some situations, individuals may be unwilling or unable to change a belief or action, so the cognitive dissonance remains along with the corresponding discomfort, tension, or anxiety. Cognitive dissonance is a common phenomenon observed in therapeutic settings.
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